Tourism is a significant financial element in the Kingdom of Thailand. Estimations of travel and leisure receipts directly adding to the Thai GDP of 12 trillion baht range between 9 percent (one trillion baht) (2013) to 17.7 percent (2.53 trillion baht) in 2016. When including indirect travel and travel and leisure receipts, the 2014 total is approximated to get accounted for 19.3 percent (2.3 trillion baht) of Thailand’s GDP. The global average for travel and leisure earnings is 9 percent of GDP.
The Tourism Expert of Thailand (TAT) uses the slogan “Amazing Thailand” to market Thailand internationally. In 2015, this is supplemented by way of a “Discover Thainess” marketing campaign.